Upstream
An alternative finance business required a new name and fresh identity that would portray the company's culture of positivity and empathy with SMEs.
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![()](/application/files/thumbnails/tiny/4915/0756/5988/Upstream-Stationery.jpg)
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![()](/application/files/thumbnails/tiny/8214/9574/9615/Not-mainstream_2400.jpg)
An alternative finance business required a new name and fresh identity that would portray the company's culture of positivity and empathy with SMEs.